The London Organising Comittee for the Olympic Games (LOCOG) aggressively protects the Olympic Marks because they have raise the hundreds of millions of pounds critical to the delivery of Games from the private sector by selling sponsorship, official merchandise and tickets.  Maintaining the value the London 2012 brand is crucial for the event and the sponsors. DO NOT USE THE MARKS OR ATTEMPT ANY 'AMBUSH' MARKETING OF THE BRAND!!

All of the names, phrases, marks, logos and designs related to the 2012 Games and the Olympic movement are collectively referred to as the 'Olympic Marks'. The Olympic Marks are official marks or trademarks owned, or licensed by London 2012.  Without LOCOG's written consent, it is unlawful to put the Olympic logo, the London 2012 logo or the mark 'London 2012' on websites, signage, written materials or merchandise.

The following are some of the current items that comprise the Olympic Marks:

The words 'Olympic' or 'Olympics'
The words 'Olympiad' or 'Olympiads'
The words 'Olympian' or 'Olympians'
The symbol of the Olympic Rings
The Olympic motto 'Citius Altius Fortius'
The Team GB logo
The British Paralympic Association logo
The Great Britain Paralympic Team and logo
The words 'London 2012'
The London 2012 bid logo
London2012.com (and various derivatives)
The British Olympic Association logo
The official emblem of the 2012 Games

For further information on the use of Olympic branding, please read the appropriate PDF guide (LOCOG has produced one version for businesses and one for non commercial organisations).

There are also limitations on the usage of the Team Dorset logo.  For example, the Team Dorset logo cannot be used as a commercial endorsement.  If you are unsure, please read the Team Dorset Usage Guide.